Have you dipped your toes into the realm of influencer marketing? This hot yet very controversial topic has been trending for a few years, with true believers and naysayers equally being very vocal around the topic. With this said, you must admit that even your purchasing power must have been persuaded towards a purchase thanks to an influencer’s clever marketing tactics. Be it as it may, these apt content creators are geniuses when it comes to sales tactics and increasing your online spending.
When the trend kicked off, everyone believed in the power of celebrity endorsements, and we mean the big players. Many people associate the phrase ‘influencer marketing’ with the social media activity of the
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