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Power Essays 2022: A tale of two futures – by Havas Middle East’s Alejandro Fischer

Technology is only half the story when it comes to understanding today’s spirit of change, writes Alejandro Fischer, SVP – Strategy and Product Innovation, Havas Middle East

One of the greatest pleasures of living in the Middle East has been coexisting with this collective notion that there is no time like the present to build the future.

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Those like me who have experienced the dynamism of our region first-hand have seen the spirit of making the impossible possible permeate all aspects of our lives. And today, across MENA, we see a focus on building tomorrow like never before, on the back of country visions like Saudi


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