Yazle, a global digital media company that specialises in innovative and creative digital advertising campaigns has signed an agreement with Aswaaq, a local brand delivering a retail experience in a shopping environment.
The agreement entails Yazle to provide digital advertising and at Aswaaq retail outlets based in Dubai. This is the first fully exclusive Digital Out-of-Home (DOOH) partnership that focuses on bringing premium, relevant advertising to the local Emirati communities.
The United Arab Emirates is expected to dominate the DOOH market in the MENA region among the GCC countries. Retail giants are using digital OOH to advertise on a large scale, while achieving high ad reca
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