Dabur International, the regional natural and personal care company invited five digital agencies to pitch for their digital marketing duties.
After competing against four other agencies, Mediaplus Middle East was granted the Dabur account. Dabur is an Ayurvedic FMCG companies in the world. Dabur is known in the Middle East as brands like Vatika, Dabur Amla, Dabur Herb’l, Fem, Dermoviva with a presence in a wide variety of beauty and personal care categories.
A key deliverable of Mediaplus Middle East would be to leverage their media and digital media abilities and use digital advertising platforms to promote the Dabur brands globally.
Dabur International marketing head, Nishant Su
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