Spotify’s Melouk El Scene took the celebration of hip-hop culture in Egypt to another level. The two-month campaign to recognize hip-hop for its cultural significance and its rapid growth ended with a grand finale of an event at none other than The Factory in Downtown Cairo. The campaign was launched to acknowledge the impact and influence hip-hop recently had on Egyptian culture.
The venue was chosen for its abandoned warehouse aesthetic, bare brick walls and columns and its strategic location in Downtown Cairo, a cultural hub known for inspiring Egyptian creatives in all fields.
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