In a country without cinemas, nightclubs or any places where young men and women can mingle, youngsters in Saudi Arabia have to be creative when filling their free time.
But far beyond the thrill of car sand surfing and dune bashing, many young Arabs are enjoying a more raucous underground lifestyle behind closed doors. While these antics are deemed illegal in the country, they are only becoming more prevalent.
If this is true, how is Arab youth culture in such a closed environment such as Saudi Arabia being reflected in advertising campaigns?
One local, who wishes to remain anonymous, says for the most part it never is.
“Brands don’t really know how to market the true lifestyle
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