By Debsena Chakraborty, VP Business Development MENA, mFilterIt
When the COVID-19 pandemic forced the world to be confined within four walls, people discovered online gaming to escape. In the past two years, the gaming industry has seen rampant growth across the world and the pandemic has been an integral accelerator of this.
During the pandemic, approximately 400 new gaming companies emerged, and the number of active gamers has increased to 420 million globally. With the increase in customer demand, the gaming industry has also seen a rapid increase in advertising spend with gaming platforms spending $46.7 billion on this in 2021 and this figure is expected to increase to $130.9 bi
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