The MediaVantage and Saudi based real estate developer, Dar Al Arkan buy out Harrods media assets and digital screens.
The real estate developer conducted a buy-out of all the digital screens and media assets inside the prestigious Harrods department store in Knightsbridge, London in order to appeal to the ultra-wealthy customers from the UK, Middle East, Russia, India and China during the peak summer period.
The Harrods buy-out was comprised of over 70 state-of-the-art digital screens in-store, ranging from larger-than-life digital screens to panoramic video walls strategically placed around the store to reach the desired target audience. The work even included a presence on the iconi
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