According to the latest NielsenIQ study, 65 per cent of UAE consumers say they’re buying a greater variety of brands than they were before COVID-19. Consumers are also largely in search of their perfect brand match, with 68% of respondents feeling that if they look hard enough, they can find a brand that fits their exact needs.
These findings appeared in the Brand Balancing Act, which focuses on how inflationary pressures are changing the way small and medium brands can justify their worth and remain aligned to the core values sought by consumers. The analysis also highlighted:
• 66 per cent of UAE consumers prefer to buy locally made products from small businesses in their a
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