Campaign’s Faces to Watch: Brand Edition 2022 – Angelo De Guzman, marketing and social media manager, Hotaru Holdings
Campaign’s Faces to Watch: Brand Edition 2022 – Angelo De Guzman, marketing and social media manager, Hotaru Holdings
Age: 30
Nominated by Reif Othman, Owner and Founder, Hotaru Holdings: Angelo is a results-focused, digital-first marketer with a successful track record in bolstering commercial performance. As a visual storyteller, he relies on data, combined with years of experience to maximize revenue and optimize brand growth through multichannel marketing strategies and social media campaigns.
Leveraging his background in hospitality, working for multinational groups like Accor, he drives marketing strategies for existing restaurants under Hotaru Holdings and new pre-opening concepts across the Middle East.
Focused on business growth through developing and continuously updating the brand pillars, securing festival partnerships, and full ownership of the brand’s organic social media strategy – he has a firm grasp of content creation, digital marketing campaigns, and industry communications.
During his time with Hotaru Holdings, he heads the development of social media and marketing strategies for the multi-awarded restaurant Reif Japanese Kushiyaki in Dubai while aligning marketing objectives with the recently opened Reif Japanese Kushiyaki in Cairo. In the pipeline, he also oversees the brand build-up of TERO Chef’s Table, SoleSide by Reif, and Hoe Lee Kow – a new Unconventional Korean BBQ concept, launching later this year.
He has an energetic personality and a business-centric mindset, with a firm understanding of digital activations, social media marketing, and the drive to assist in amplifying growth and maximizing opportunities for the group.
Bio
Angelo De Guzman’s 14+ years of hospitality expertise and passion for optimizing business models through a digital-first approach to drive efficiencies, uplift social media exposure, and increase profits is a rare find in a vast industry.
As an established power player in Marketing and Communications, he combines his long-standing knowledge of the hotel industry with a fascination for the fast-moving Food and Beverage landscape. This is evident in how he develops brands from the ground up, propels the growth of existing business units, and drives healthy margins with minimal capital.
Angelo focuses on maximizing the return on investment (ROI), achieving strategic objectives, and brand strategy implementation by leading multi-level strategic partnerships with key corporate stakeholders, government entities, and international tourism boards in the Middle East, Asia, and Europe.
In tandem with his astute business acumen, he is a proficient executive communicator that has collectively secured over 50M+ of earned media coverage for the brands he has directed through intentional content marketing, social networking, market planning, and press release outreach.
Having spent the majority of his career with both home-grown groups such as Central Hotels and international hotel chains like hospitality mammoth Accor and Australia-based StayWell Holdings, Angelo is a veteran in leveraging his cumulative experience to spearhead pre-openings, rebrandings and positioning of flagship properties.
Guiding principles
Angelo’s personal brand is built on trust, innovation, and data-driven decisions. His charismatic personality is complemented by ironclad marketing and communication strategies focused on collaboration and adaptability which encourages scalability and non-silo management.
Side hustle
While managing a packed schedule, Angelo devotes his spare time as a recurring motivational and industry speaker for Hospitality and Marketing students across multiple universities. Additionally, he holds an external advisory position for an established community of marketing educators to help shape and equip tomorrow’s marketers with relevant business insights. Angelo has also worked with budding and established artists on personal and strategic brand development as a marketing strategist and consultant.
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