Who can remember when we moved from floppy disks to CDs to USBs and now cloud storage?
Or, for that matter, from vinyl to Apple music/Spotify or Deezer. Yes, I am so old that my knowledge transcends the famous floppy (not even the hard disk) era of dial-up networks and the infamous billboard. I began to write this article with the novice idea of convincing you that large-scale print advertising has outlived its days. Read on to find out if I have reconsidered my perspective.
Marketing has taken the same route as our floppy and evolved into a streamlined form. Instead of bulky, we went from print to digital in a very short period, which is hard to adapt for some. Or is it? Before we
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
