Profit and performance targets are the “biggest enemy of creativity” in advertising, according to an exclusive Campaign survey of more than 1,200 industry executives around the world.
Campaign’s editorial teams in the UK, US and Asia have teamed up as part of a new initiative, “Campaign for creativity”, which champions the magazine’s belief in the importance of creativity “to inspire people, build brands, drive innovation and transform lives”.
A three-part editorial series focuses on three key issues affecting the global advertising industry: profit vs purpose; the talent pipeline; and the dominance of technology. It will also examine both the “enhancers” and
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