HOW HAS TELEVISION ADVERTISING CHANGED IN RECENT YEARS?
Globally, investments in TV are still growing, and it remains one the best tools to build brand awareness and an emotional link with users. Brands must now use it as a catalyst to go beyond the product and extend their ideas into other areas, mainly creative ideas leveraging the strength of TV to increase engagement with brands TV is still the best media to drive a positive relationship with the viewer and the brand.
HOW IS TECHNOLOGY AFFECTING TV ADVERTISING?
As technology evolves, so does advertising on TV. Technology is contributing to converting TV from a great reach medium to a more audience-targeting one using addre
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
