Campaign’s Media Faces to Watch 2022 – Tatiana El Boustani, Senior Executive – Planning, OMD – UAE

Campaign’s Media Faces to Watch 2022 – Tatiana El Boustani, Senior Executive – Planning, OMD – UAE

Age: 25

Rim Darazi, Senior Director – Planning, OMD – UAE: Tatiana joined OMD Dubai a year ago after hitting performance records & showing great potential while working at OMD- CORE Lebanon. In a very short period of time, she was able to build great relationships with her clients and become the main POC for all the businesses she handles. Her confidence, resilience, corporate maturity and positive attitude have enabled her to work independently with minimal supervision from her managers and at the same time made her a good team player that everyone enjoys working with. Her passion, curiosity & dedication will guarantee for her a successful career.

Tatiana received the rising star award at Omnicom Mena Annual Awards Ceremony in February 2022.

Career highlights

I started my career at OMG Beirut-CORE as a media planning executive. It was a very exciting and agile environment as it was a first of its kind, offshore media agency setup back then. During my time with OMG-Core, I had excellent role models and teams that I worked with across all OMG agencies. I got promoted to a senior planning executive 2 years later and moved to OMD Dubai working on a multi-industry- portfolio from CPG, automotive, Retail, airlines and government handling offline and digital media of global and local businesses. I owe a big part of this to my team leads who believed in me and took the time to invest in me.

Guiding principles

Where there’s a will, there’s a way;

I believe that this applied to every aspect of life – That if you are determined to do something,  you will find a way to accomplish it regardless of obstacles.

Side hustle

In my spare time, I try to switch off, whether it’s simply watching a movie at home or even baking. I also always make sure to find time to exercise which I find extremely comforting and stress-relieving and is a way for me to zone out.