The Lebanese Transparency Association – No Corruption is rolling out a new currency in Lebanon called the Lollar – Currency of Corruption.
Created by Leo Burnett, part of Publicis Groupe Middle East, the “Lollar – Currency of Corruption” campaign is an act of protest against Lebanon’s crippling economic crisis, which has seen the Lebanese lira lose more than 90% of its value since 2019. The mock currency raises awareness of the fact that millions of American dollars deposited with Lebanese banks can now only be withdrawn in local currency, making them as worthless as “lollars” (Lebanese dollars) – a term coined in 2019 by financial expert Dan Azzi.
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