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VMLY&R COMMERCE MENA highlights key learnings from Expo 2020 Dubai

Expo 2020 Dubai was a global-scale event that gathered over 16 million visitors in just 182 days. The expo presented to the world new concepts and solutions to humanity’s biggest challenges.

Hosted at the Dubai Exhibition Center with ‘Connecting Minds and Creating the Future’ as its theme, Expo aimed to drive inspiration to every single visitor. The three main subcategories of the pavilions were: Sustainability, Mobility, and Opportunity, apart from all the other countries that participated.

Are you doing video right? And do you want to do it better? Join us at our next Campaign Breakfast Briefing: Video 2022 – Moving Pictures to discover the latest learnings from platforms, broadcasters and other industry experts. There will be insights; there will be original research. The only thing that will make this event better is you. Join us and the industry on Tuesday 17 May.

 

VMLY&R COMMERCE, MENA has shortlisted five topics exploring how experiences contributed to the success of Expo 2020 Dubai and how these bring opportunities for commerce:

  • The New Happiest Place on Earth
  • You Become the Experience (Don’t Just Look at It, Live It)
  • Innovation Democratized
  • Local Solutions for Humanity’s Challenges
  • Connectivity through Design Experiences

Learn more here: https://www.vmlyr.com/dubaiworldexpo