By Poonam Lakhani, associate director of strategy, Initiative
The last few years have transformed the way we celebrate and experience Ramadan. 2020’s online Ramadan – followed by 2021’s ongoing restrictions – quickly transmuted large family gatherings into more intimate iftars, as we spent a significant amount of time reconnecting with loved ones through our phone and laptop screens. Inevitably, this turned the online realm into a warm community of comfort and solidarity. Now, as normalcy prevails and restrictions ease, consumers are longing to return to the in-person celebrations they have missed, while also br
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