Twitter and MBC Media Solutions (MMS) – the commercial arm of MBC Group – are expanding their partnership, bringing wider content to the platform across popular MBC shows, including daily shows, exclusives and behind-the-scenes content.
The growth of the partnership will introduce Amplify Sponsorship opportunities to brands and advertisers, who previously were able to leverage Amplify Pre-Roll opportunities with MBC. Amplify Sponsorship pairs brands and premium content publishers to connect with cultural moments and reach wide-ranging audiences.
Home to a ‘leaned-in’ and growing audience, with a 13% year-over-year increase in average monetizable DAUs (mDAU) recorded in 2021, Twitter Amplify
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