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Viola Communications to launch new digital out-of-home media In Abu Dhabi

Viola's digital transformation to take place in phases and be completed within the next two years.

Viola Communications, one of the largest communications companies in Abu Dhabi, is introducing a digital out-of-home (DOOH) advertising platform offering a new and dynamic option for companies wanting to roll out marketing campaigns in the UAE capital. The transformation will be happening through phases and completed within the next two years, however, selected locations will be activated and ready to advertise by Q3 2022.

Viola Communications enjoys exclusive rights to the majority of outdoor advertising spaces in Abu Dhabi, including lampposts, bridge banners and bus wrapping. Under its digitalisation plan, the company will introduce, over a phased approach, its DOOH platform which includ


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