ArabyAds, a technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100% growth compared to Black Friday sales in 2020. Headquartered in Dubai, ArabyAds helps advertisers to acquire new customers, re-engage with existing customers, and drive customer monetization.
Riding on the success of its DMP backed platforms that leverage audience intelligence to enable transactions, ArabyAds delivered over 12 million e-commerce transactions for advertisers in 2021, merging the gap between adve
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