With the development of Dubai, a media capital, post-pandemic, Augustus Media CEO and Founder, Richard Fitzgerald shared 2022 predictions in line with the growing region and world of modern media.
The global investment in streaming content will spill over to the Middle East
The main US streaming companies plan to spend $115 billion on content in 2022. Disney will spend $23 billion on content, up 35% in 2021, or $33 billion when sports rights are included, and Netflix will spend $17 billion next year, up 25% (via the FT).
Numbers aren’t known on what Shahid, Netflix, Amazon Prime are investing in Arabic content; however, to put it into perspective
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