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Sustainability: the secret to brand health in 2022?

Anne Kawalerski, chief marketing officer at Bloomberg Media (pictured below), on how the environmental, social and governance (ESG) agenda is no longer optional.

As we reported this autumn at COP26 in Glasgow and at the Bloomberg New Economy Forum in Singapore, sustainability has risen to the top of the agenda for business leaders around the world in 2021.
As we move into 2022, it has become clear that much of the new momentum in the green revolution will be funded by capital markets and banks. The impact is being felt in every sector and industry, with an estimated US $26 trillion in economic gains at stake.
Data from the Bloomberg Brand Accelerator, which measures perceptions among global corporate decision-makers, confirms that 99% of business leaders now consider ESG efforts and the reputation of companies when making decisions on behalf o


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