Football’s popularity in MENA has never been stronger with an estimated 1.2bn fans in the region, whether it’s through local competitions and players or through stars who play their football around the world, such as Mohamed Salah and Riyad Mahrez. Goal, which is part of Footballco, the world’s largest football content and media business, has been serving this passionate audience for more than a decade, whether it’s through its local websites, social accounts or mobile apps.
Recently, Goal launched the latest series of Yalla Goal – a regular studio-based show for young Arab football fans. Ahmet Yavuz, Chief Editor for Goal in MENA explains: “When we launched Yalla Goal with Twitter
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