FULLSTOP is a local agency, how would you explain the move after 14 years working for a multinational?
When it comes to ad agencies, I don’t quite believe there’s a difference between ‘local’ and ‘global’ anymore. There’s either a good agency or a not-so-good one. While multinationals have the strength of networking and experience, I believe that local agencies are the future, especially in a rapidly growing market like KSA where relevancy is key.
FULLSTOP has more than 18-years of history in the market, and while it is not defined by being a local agency, it is an agency that really understands and connects consumers in the region.
A good agency brings together a soli
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