MMA (Mobile Marketing Association) a global marketing platform recently conducted a survey in association with WARC to showcase the regions cutting edge mobile marketing strategies with data from advertisers, agencies, media owners and tech vendors. This annual report examines mobile capabilities, budgets, privacy concerns and new technologies and trends in mobile, to assess how marketers in MENA are using mobile in their marketing strategies.
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the
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