Marketing director, Yas Island
years in position: 1.5
years with company: 1.5
previous jobs: Business lead, Momentum MENA; account management at Ogilvy.
Recent campaigns
Stayin’ on Yas was our blockbuster campaign of the year. Not only was it the most engaging campaign in the destination’s history, it’s also cemented itself as one of the most popular and successful campaigns in the UAE and beyond. It’s not very often that you see the people across different age categories and from different parts the world raving about a campaign and vibing with it like they did with this one.
We also launched the first Toy Talks series, where we used toys as spokespeople in a quirky and light-heart
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