Viu, PCCW’s leading pan-regional OTT video streaming service, and Choueiri Group jointly announce the appointment of Digital Media Services (DMS), the digital arm of Choueiri Group, as Viu’s exclusive media representative across the MENA region.
The collaboration, which became effective on October 1, 2021, will witness DMS working towards supporting Viu’s freemium digital video platform, and promoting its ongoing evolution as a highly beneficial advertising medium for brands and advertisers across the MENA region.
Rohit D’silva, the Chief Business Officer of the Middle East & South Africa, Viu, said, “ Viu’s growth stems from its strong content offering combined with its lea
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
