The words Out of Home always sound slightly wrong to me, as if there’s a grammar mistake concealed within (rather like ‘away from keyboard’), but the images that those three words conjure up reflect a journey of over 100 years of advertising to people who were anywhere but home.
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Billboards (literally a board onto which bills, or notices, could be pasted) are the most visible manifestation of the concept of outdoor advertising, and surprisingly, despite quite humble beginnings, still account for a huge
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