MEPRA wrapped up its fourth REMAP Creative Communications Festival this week, which was held as part of Marketing Mania at Dubai World Trade Centre for the first time. Speakers explored how communicators in the region could push the boundaries and advance the communications practice when it comes to creative strategy for brands using NFTs, augmented reality and more.
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Hosted by MEPRA Vice Chair and New Media Academy CEO, Rashid Al Awadhi, the event included five in-depth sessions covering Storytelling in a Polarised World,
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