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WARC releases insights from the WARC Prize for MENA Strategy 2021

Emotional intelligence is the driving force for effective marketing in MENA.

WARC has released the 2021 MENA Strategy Report, outlining insights and successful marketing trends following an analysis of the results of this year’s WARC Prize for MENA Strategy, an annual award for the region’s smartest strategic thinking.
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Chiara Manco, Commissioning Editor, Case Studies, WARC, says: “While analysing the winning entries for this Report, it became apparent that – across objectives, strategies and executions – this year’s winners shared the same overarching theme: empathy – a


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