years in role: 21 | Other roles: Member, Global Board of BCW; leads ASDA’A BCW’s wholly-owned subsidiaries – Proof Communications, PSB Middle East and GCI Health Middle East; Member, Dubai International Chamber Advisory Board.
These are exciting times for the public relations sector. Despite the impact of the Covid-19 pandemic, continued economic uncertainty around the world and the fallout of persistent regional conflicts, demand for PR services in the Middle East and North Africa is proving extremely resilient. And the real differentiator of the region’s most successful PR companies is, I believe, their new ‘earned-plus’ mindset.
Let me explain. The reputation of the PR se
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