Yas Island Abu Dhabi has seen incredible social media results following the conclusion of its viral iconic campaign, Stayin’ on Yas. Following three friends as they channelled the Bee Gees in a staycation like no other on Yas Island, the campaign gained significant traction among UAE audiences. The sixty-second spot saw 16 million total online views, over 111,000 interactions and 21,000 shares while live for 10 days only, making it the most successful advertising campaign, in terms of audience reach and engagement, in the destination’s history.
Stayin’ on Yas was launched on social platforms on 25th July 2021 and was developed by the creative agency Momentum UAE, with support from Dej
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