By Rahul Sachitanand
As it shrugs off successive quarters of Covid-induced sluggishness, Kraft Heinz, the maker of Jell-O and Philadelphia Cream Cheese, is beginning to see a turnaround to its operations. At the same time, it is increasing and shifting its marketing investments to regain lost ground. While the firm’s net sales shrank marginally (by 0.5%) for the second quarter, it rebounded from a steep loss a year ago to post an operating profit increase of 192%. The company’s commentary on marketing stood out in a call with analysts.
“Let me say that, first, we are excited about the changes that we have been making in our marketing programs and capabilities,” said Miguel Patricio
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