As the pandemic raged, the world went into lockdown and the live events sector paused. Businesses around the globe went into pivot mode to reignite their marketing strategies.
Pre-Covid exhibitions featured in most face-to-face marketing strategies. When the pandemic made this impossible, we took to the virtual realm for a solution. Virtual experiences (VX) became the pivot response to the freeze on travel and the inability to bring people together. VX is enabled anytime, anywhere and facilitated the continuation of brand experiences.
Throughout the pandemic the digital world became the dominant business and customer environment. With people suffering from videoconferencing fatigue, ‘death
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