By Mariah Cooper
As Tokyo remains under a COVID-19 state of emergency, the Olympic Games will look a lot different than years past.
There will be no fans in the stands, eliminating the need for local, on-ground activations. Toyota also pulled all of its Olympics TV commercials in Japan — a bold move for one of the games’ top global corporate sponsors.
Despite the uncertainty, many brands are standing strong with their decision to air ads during the Olympic Games, especially in the U.S., which is across the world from the controversy on the ground. From Nike and Facebook to Canon and GE, brands still have faith that the global event can unite people together — and with their brand
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