In an unprecedented partnership that will change the features of the outdoor advertising industry in the region, Roads and Transport Authority (RTA) and Hypermedia have signed an agreement for investment and management of the Dubai Metro out-of-home (OOH) advertising.
According to the agreement, Hypermedia will undertake the planning of advertising spaces as well as the designing, operating and marketing of advertising services at stations, trains and lines of the Dubai Metro (Red & Green Lines and Route 2020) for 10 years.
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