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Driving creativity on the road to disruption, by Stellantis Melhem Najem

By Melhem Najem, head of marketing and digital at Stellantis Middle East & Africa.

Consumers expect a lot from their vehicles. Far more than just a form of transportation, they can be a status symbol or a tool for sports or leisure. They can act as hubs of entertainment and connectivity that help us manage busy lives, or even relax after a long day.

Furthermore, during the onset of the pandemic, as limits were put on our lives by lockdowns and curfews, just going out for a drive became our way of escaping reality and breaking out of the confines of the house.

The way we use our vehicles, and what we expect from mobility companies, keeps changing. This means, the entire mobility industry is poised for continuous disruption, especially the shift to electrification


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