Event management as an industry is constantly evolving with technology & audience experience being at its core. The pandemic saw this ever-changing industry transform into virtual events. As experiential marketing professionals, if the canvas had changed from arenas and ballrooms to phones and laptops, we needed to design the best audience experience for this new canvas.
People have been networking virtually for well over a decade now, by way of social media, be it to connect with family and friends or to find jobs, companions, etc. Virtual connections have proven to build stronger ties and lets attendees connect with Speakers and other high-level personnel that they would not necessarily
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