The Holy month of Ramadan is UAE’s largest festivity celebrated all over the country. The holy month inspires a time of reflection, gratitude, and togetherness. Since last year, Ramadan had a digital twist, as it coincided with the rise of the pandemic, causing major shifts in consumer behaviour and intent and impacting how consumers shop up to this day.
What did this impact have on consumer consumption in the UAE e-commerce landscape this year?
PiWheel reviewed e-commerce sales across the UAE and compiled a list of top Growing and Declining categories during Ramadan, compared to the prior period.
Top Growing categories:
The top 5 growing categories in the UAE are Condiments & Sal
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