Sheikh Shakhbout Medical City (SSMC), one of the UAE’s largest hospitals for serious and complex care and a joint-venture partnership between Abu Dhabi Health Services Company (SEHA) and Mayo Clinic, has appointed TBWA\RAAD as its creative agency of record, to lead its advertising and marketing efforts in the region.
The new partnership will come into effect this month and will see TBWA\RAAD and SSMC collaborate on developing the brand’s communication, messaging and content strategy across multiple platforms. TBWA\RAAD will plan, create and implement integrated communications strategies for Sheikh Shakhbout Medical City in the UAE and beyond, aiming to further bring to life the brand�
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