Campaign’s Digital Faces to Watch 2021 —Natacha Karkour, Social Media Executive, Netizency
Age: 23
Nominated by Tamara Habib, Business Director, Netizency
Natacha is one of the brightest and most creative assets at Netizency. She is quick, sharp, and constantly seeks to add value, innovation and creativity to any project she handles. She also manages to deal with the fast-paced environment of social and digital work with the ultimate poise and calm, which are qualities that are much appreciated by her clients and peers. Always with a smile on her face, Natacha acts with the confidence of someone with a lot more experience under their belt. We can’t wait to see what the future holds for her!
Bio
I grew up with a passion for film and TV – so much so that I pursued it in university. That’s when I realized how much of the content that I was consuming was actually digital – so decided to pursue a career at a digital agency to understand what happens behind the scenes of that content, and it’s been an exciting journey ever since. With clients in the banking, telco, and tech sectors, I’ve had the creative freedom and support to innovate on product launches and digital campaigns throughout the region.
Guiding principles
Positivity and respect – both giving and getting – are what motivate me and drive my personal and professional growth
How has Covid changed your job?
It took disconnecting from the outside world and working from home to learn just how much of our connections and daily lives are built around digital experiences. It pushed us to explore new technologies and trends, and adapt to a new shared lifestyle that presented opportunities as well as challenges.
Side hustle
I’m an animal lover and I get my kick with a few extreme sports here and there.
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