By Sofia Serrano
Leqa Alzaabi a young Emirati entrepreneur is starting her brand, LEQA Cosmetics. Alzaabi has already gathered a group of followers for the brand, even though she has yet to launch the first collection. Alzaabi says her passion for makeup is what ignited her journey to create more than just a product but a community around empowering women through beauty.
Alzaabi remembers that as a small girl she used to admire how the women in her family had skincare and makeup routines and became fascinated by this sort of ritual. She soon sneaked into her mother’s room when her mom was not around and put on makeup, even if she didn’t know what she was doing.
“My passion for
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