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The boat that launched a thousand memes, by Quill Communications’ Sarah Mohamed

By Sarah Mohamed, director of operations & strategy, Quill Communications.

Sarah Mohamed

It’s the most expensive global chuckle we’ve ever shared. It’s the container ship that, according to istheshipstillstuck.com (probably), cost “us” $59 billion. It’s a disaster-movie-worthy plotline that’s begging for a ‘Netflix Original’ – blocking 12 per cent of the world’s seaborne trade during the worst pandemic of a generation? #whatatimetobealive

Has the Suez Canal stuck-boat-saga birthed the best memes the social web has Ever Given us? Probably.

The photo of the tiny digger on the bank of the canal, nudging the mammoth cargo ship like an enthusiastic puppy angling for its (gigantic) o


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