M&C Saatchi is in the process of recruiting a CEO and creative director for its new operation in Abu Dhabi.
The agency, which is setting up an office in the UAE capital following its winning of the global Etihad account in February, already has 15 people in place.
Moray MacLennan, the network’s worldwide CEO, said: “David Glass, an experienced M&C Saatchi operator internationally, is in charge of the office development. We will be recruiting a CEO and creative director and expect to make announcements on at least one of these appointments in the next month.”
Beirut-based Eli Khoury, M&C Saatchi’s CEO for the MENA region, added: “Etihad is the kind of win that deserves the
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What a disastrous advert! WRONG on so many levels. Low flying planes is scary to people. Low flying planes are noisy and annoying – a peaceful day on the beach ruined. Shame on you Saatchi – I think the worst advert I have EVER seen.
It’s not as bad as their next one.
the agency did their best..i blame the client for approving this campaign…AS IF THEY WANT TO TAKE REVENGE FROM THE OTHER AGENCIES
the client wouldn’t have approved it if it wasn’t presented to them in the first place ..
this advert is lazy, dangerously close to being stupid, and does not demonstrate any solid brand values .. unless Etihad is lacking in those to begin with.