Businesses across the world were served a major blow when faced with the crippling impact of the Covid-19 pandemic. Despite the setbacks, technological breakthroughs progressed unhindered, especially across the marketing space. Brands were quick to understand that new means were now available, and they were here for the long haul. Remote and work-from-home situations are the new normal, and brands are leaving no stone unturned to reach out to their target audiences, despite them being locked up at home. With a new year, ripe with promises of new opportunities in the ad tech space, digital transformation in 2021 becomes the thread that binds brands to survival and brings them closer to their
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