On the back of its influx of work in the region, MediaMonks is growing its presence in the Middle East. S4Capital’s content practice adds several key senior executives to the teams.
The expansion follows the assignment of MediaMonks as a digital partner, tasked with building the digital ecosystems for key regional brands and government entities, such as the Gulf Marketing Group, futuristic mega project NEOM, the Saudi Tourism Authority and tourism divisions of the UAE. The recent appointment of the company for Mondelez’ global content production also expands into the Middle Eastern region. MediaMonks will produce content for the GCC, Levant and Egyptian markets.
Joining MediaMonks as its s