Cast your mind back to the start of the year. Trump was yet to be impeached, the coronavirus had yet to fully enter into the public consciousness and Google had just revealed its plans to shake up the advertising world by removing support for third-party cookies. Cue: shock, horror and panic. It all seems so long ago, given everything that has happened since. And yet, as we close off another year, the answer to what digital marketing will look like in a post-cookie era remains unclear.
It’s like waiting for the other shoe to drop. We know it’s coming, but don’t know when. That’s not to say that developments aren’t happening, both in the background and publicly. If we thought 2020
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