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A view from Ramsey Naja: LISTEN UP

Ramsey Naja is the former CCO of JWT MEA, @geminisnake

Being “a good listener” is the one virtue that’s so universal, so cherished around the world over centuries that it should come with a UNESCO World Heritage certificate attached to it. It manages to score brownie points with HR, matrimonial agencies, a hot date and government intelligence, without even worrying about the cool factor police. Listening, you see, is not just the result of proper ear hygiene but more a sign of empathy, of kindness, of patience and the ability to deconstruct problems prior to presenting appropriate solutions.
We are seeing leading, monumental brands become pathetic listeners to amateur opinion.
It also happens to be a recipe for mediocrity, laziness and dec


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