Lenovo and Power League Gaming (PLG) have joined hands to challenge conventions and raise the profile of female gamers in the Middle East and North Africa (MENA). Launched earlier this year, Miss Esports is the duo’s new platform which seeks to celebrate female gamers, while providing a safe and supportive community for talent based in the region.
According to research conducted by Newzoo, across 13 countries, females represent 46% of all gamers. Moreover, in MENA alone, gamers aged 18-24 are spending an average of 8 hours per week on console gaming –35% of whom are female.
With a clear need and demand for better representation in gaming, Miss Esports aims to bridge the gender
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