Kantar announces the inaugural launch of the BrandZ™ Top 30 Most Valuable Emirati and Saudi Brands on 6 October 2020 at a virtual event. The ranking identifies the United Arab Emirates and Saudi Arabia’s Top 30 most valuable brands, based on interviews with+12,000 consumers across the two countries about their opinions on over 300 brands across 19 categories. BrandZ™ then calculates the dollar value of the intangible brand, enabling businesses to assess how much ‘brand’ drives revenue, growth and market capitalisation.
BrandZ™ is the world’s largest and most definitive brand equity study that combines financial and market data with primary research data from consumers on their vie
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